The minute-long spot includes a. Watch every star-studded 2022 Super Bowl commercial. Chevrolet. Making far feel close.. It . Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) But Gillette, this is the Super Bowl. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. Megan Thee Stallion on Flamin' Hot Cheetos 2022 Super Bowl Ad - The This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Time to make more spacefor all of us. (Wait, wut?) Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. What is this mystical force that can change the planet? Soon, her seashells started selling and so on and so forth. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Next, we cut to a business owner assessing her inventory of candles. This site uses cookies to provide you with a great user experience. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. For one, the driver is a woman. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. Jones . he drawls. See Frito-Lay's Super Bowl commercial with Cheetos-Doritos - Ad Age Whoever you are.. Subscribe to Ad Age now for the latest industry news and analysis. And in the last scene, Nelson himself sings the line before boarding his tour bus. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. Top 25 Super Bowl Ads Featuring Animals - wagwalking.com Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. By. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Where is the 2022 Super Bowl and what time is Super Bowl? Five Super Bowl commercials making the most buzz | The Hill Frito Lay Super Bowl 2022 TV Spot, 'Push It' Song by Salt-N-Pepa Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Jones! shouts an indignant Leslie. Yeah, 2022 LeBron says. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! A running list of 2022 Super Bowl commercials - Boston.com The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. It comes off like Toy Story without the parody. Caddy: Yeah, zero. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Top 5 Super Bowl Commercials for Super Bowl 2022 Go to cart. Or maybe it was the EV Bowl! But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Live and Upcoming Full Event Replays . The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! No, wait, it was the Health-and-Wellness Bowl! The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. McDonalds. February 14, 2022. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. How overwrought, overthought and vainglorious. From a Frito-Lay commercial starring. New fun. (Oy vey.). It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? Cue a montage of flashback scenes that get darkly funny fasta hospitable kidnapper and a zombie ghost lady feature prominentlyand of course always include a bag of Lays as a sight gag. Check out our FAQ Page. More from Ad Age: Listen to music from Super Bowl 2022 commercials. Best and Worst Super Bowl Commercials 2022: Watch Ads, Videos Online Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. Is this a commercial for a razor or a Disney movie? YouTube. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. Thank you, rich-and-famous people, for your service. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. We get it: This razor offers a speedy, dead-skin-cell-free shave. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Paige Spiranac Joins Inside Edition for Super Bowl LVII Touchdown achieved as mom and dad enter the room to see their house destroyed. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Adrianne Pasquarelli The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Welcome to the crypto Super Bowl | CNN Business Voice Over Fox, Megan Thee Stallion . But it also drives home that message with subtle parodies of famed Big Game commercials. The 2022 Super Bowl will air Sunday, Feb . Watch the 2022 Super Bowl commercials here: Ads kick off celebrity How Doritos Marketing Strategy Won the Super Bowl Every Year - Yotpo A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Megan Thee Stallion And Charlie Puth's Full Super Bowl Ad Is A Wild With a typical audience of about 100 million U.S . Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Arnold Schwarzenegger. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. The best Super Bowl 2022 commercials: Top ads from the game - New York Post On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Super Bowl commercials 2022: Watch the best, funniest ads as they air But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. The tagline, read by Blige: Making your health a priority is real love. (like interest-based ads), we may share your data with our marketing and advertising . But all that said, this spot really stresses us out. Caddy: Zero. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. For an optimal experience visit our site on another browser. The 60-second spot features. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. Tubular Labs provided data on the top . When her physician comes in and tells her everything is OK, Blige is palpably relieved. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling - Mashed.com But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. The breaks in the action were like an abbreviated movie marathon, with big-name celebs, stunning productions, and overall creative efforts that kept our collective eyes glued to the screen. Almost. Sloths. Best Super Bowl Commercials 2022: Super Bowl Ads, Ranked - Thrillist The message is clear and smartly delivered: This is not your fathers Chevrolet. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. And thats about it. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. 0:30. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. Exercise makes everything better, right? Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Watch the Doritos and Cheetos ad from Super Bowl LVI. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Burger Buzz. Charlie Puth Teases a Flamin' Hot Mystery in Upcoming Super Bowl A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. More from Ad Age: The social media power of Super Bowl commercial celebrities. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself Budweiser should sign him for its next Clydesdale commercial. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. It features the "Busch guy" teaching us about wilderness survival. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. ), the execution of this ad just doesnt work. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. - Kudos to Planet Fitness for featuring someone actually relevant to the product. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. While many look forward to Super Bowl Sunday because they enjoy football or love watching the halftime show, there is a whole other subset of the American population that tunes in just to check out the new commercials.. During Sunday's game, one of the ads that created the most buzz was a one-minute spot for Flamin' Hot Doritos and Flamin' Hot Cheetos. Super Bowl 2022: Halftime show lineup. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. In General Motors Big Game spot, Dr. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Frito-Lays message is clear: These snacks are flamin. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. Budweiser. The best and worst Super Bowl commercials of 2022: Coinbase wins Frito Lay Super Bowl 2022 Teaser, 'Trailer' Featuring Megan - iSpot Watch the Best 2022 Super Bowl Commercials Released So Far Booking.com says its definitely not lit. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. 1 hour 13 min ago, By The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. Super Bowl 2022: From Guy Fieri to Uber Eats, the best commercials ranked